This site requires JavaScript for certain functions and interactions to work. Please turn on JavaScript for the best possible experience.
Login to access members-only content
Accelerating Transport to Zero Emissions
Join us Activate account
Wed 06 June 2007 View all news
The Advertising Standards Authority (ASA) has ruled that a television commercial for the hybrid Toyota Prius breached advertising rules by exaggerating the car's environmental benefits.
The advertisement claimed that the Prius emitted up to a tonne of CO2 less a year than an equivalent family car with a diesel engine. The ASA questioned Toyota's data, saying it was based on a 20,000km annual driving average in the US rather than the lower UK annual average of around 13,500km. The ASA ordered Toyota not to broadcast the Prius commercial, made by Saatchi and Saatchi Japan, again in the same form. Toyota were recently criticised by the ASA for making 'misleading' claims about the Lexus RX400h hybrid which it advertised under the headline "high performance, low emissions, zero guilt". (See associated link)
Related Links
< Back to news list
All fields marked with * are required
Data Protection Statement Zemo Partnership, as Data Controller, will collect and process your personal details for the purpose of supplying you with information regarding the Zemo Partnership and related activities. By providing your details you agree to be contacted by us via email, in line with our Privacy Policy. You can opt out at any time by clicking the unsubscribe link which will be within every email we send. Please check the following box to confirm you agree to this.
