Toyota announces start of first mass produced hybrid car in Europe at Burnaston

Mon 28 June 2010 View all news

The Business Secretary Vince Cable has launched production of Toyota's hybrid Auris at the company's Burnaston plant in Derby. The Auris Hybrid is the first mass-produced fully hybrid vehicle in Europe and has the first hybrid engine to be made outside of Japan, which is manufactured at Toyota’s Deeside plant in North Wales.

Speaking at the launch, Vince Cable said: “Toyota’s decision to make Burnaston the only plant in the world to build the Hybrid Auris is a strong endorsement of the UK as a manufacturing base for the next generation of cars.

“It is sending a signal to manufacturers that if you’re not in the UK, then you’re missing out on all the strengths and skills that the UK has to offer.”

The Auris HSD (Hybrid Synergy Drive) achieves an average of 74.3mpg and emits just 89g/km of CO2. It marks an important step in Toyota's plan to expand hybrid technology across its entire range by the early 2020s.

The Toyota Auris Hybrid will go on sale in the UK on Thursday 1 July from £18,950. 


< Back to news list