The LowCVP announces winners of ‘Cars NOT Carbon’ Marketing Challenge
Thu 28 June 2007
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The climax of the Low Carbon Vehicle Partnership’s Cars NOT Carbon ‘greener motoring marketing’ competition came to the DTI Conference Centre, Westminster on 28 June. Agency and student winners presented their innovative marketing and advertising campaigns to a large audience of automotive and fuel industry delegates, Government representatives and other LowCVP stakeholders. Delegates were also able to visit an exhibition of the winning work.
Changing attitudes by more effectively promoting greener vehicles and responsible travel behaviour is a challenging but necessary element in reducing greenhouse gas emissions from road transport. The ‘greening’ of marketing messages about cars, trucks, buses - and the fuels which power them – was a central theme of the LowCVP conference. The Cars NOT Carbon competition, which demonstrated some fine practical examples of how this can be done, was sponsored by the Energy Saving Trust, Transport for London (TfL), Asda and City Car Club and coordinated for the LowCVP by Satellite Marketing Communications.
The importance of responsible advertising in promoting low carbon vehicle and fuel choices was highlighted in a new survey of expert attitudes, also presented at the conference. The survey (of LowCVP expert members from diverse backgrounds) found that 83 per cent of respondents believe that the marketing of vehicles strongly influences consumer choices (just 12 per cent disagree). Furthermore, 78 per cent of respondents to the survey agreed that the content of vehicle advertising should be more strictly regulated to inform and encourage the purchase of low carbon vehicles. (Continues...)
To download the full press release, or to see visuals of the winning entries, follow the associated links.
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