Research shows fuel efficiency increasingly important for car buyers
Wed 13 February 2008
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In new research based on a survey of over 1,000 car buyers 15% said that 'fuel efficiency' is the most important buying factor. The study, carried out by Global Reviews, also found that 21% considered 'price' to be the number one priority, while 17% valued 'look and style' the most. Only 7% rated 'safety' as the most important factor.
When asked for their top two priorities: 'Greenhouse emissions' was one of the top two most important factors for 6% of car buyers. 'Fuel efficiency' moved up to second place, behind 'price' overtaking 'look and style', with 23% stating it was the most or the second most important factor when buying a car.
When choosing their 'green' car, 64% of car buyers stated that they would definitely or probably use the internet to find out the fuel efficiency of a car. 57% believe that it is very or extremely important to have information online about the environmental ratings of cars.
According to Adam Goodvach, Director of Global Reviews, "the majority of car companies have recognised this 'green' trend and are providing fuel efficiency information online. The question is whether concerns over greenhouse gases will rise. Fuel inefficiency costs you money. Increased greenhouse gas is a less tangible cost. It will be interesting to see how this trend develops. For now, there is a lot more companies can do to make it easier for customers to find the car they are looking for online."
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