Nissan launches Intelligent Driver Project

Wed 01 July 2009 View all news

Following the lead of a similar trial in Japan, Nissan has launched an eight-month trial in the UK geared at improving driving habits to reduce fuel consumption and CO2 emissions. The Nissan Intelligent Driver Project (NIDP) started at the end of June in the UK and uses satellite navigation systems, mobile phone technology and advanced vehicle telematics to analyse driving habits and suggest ways of improving fuel economy.

The car's fuel economy is displayed to the driver via the navigation system screen and sent to Nissan Global Data Centre for analysis on a daily basis. There, the data is analyzed and published in a website that can be accessed by the driver. Depending on fuel consumption, drivers are rewarded with Bronze, Silver, Gold or for the most fuel-efficient, Platinum status.

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