Jaguar Land Rover invests £20m in ride-sharing service Lyft
Sun 11 June 2017
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Jaguar Land Rover, Britain’s biggest carmaker, has invested £20m in the ride-sharing service Lyft in a move which will enable the manufacturer to test its mobility services initiatives, including driverless cars. It is also set to support Lyft’s expansion plans by supplying the US-based firm with a fleet of its vehicles.
For JLR, the deal provides an opportunity to move further into the nascent autonomous vehicle market, and actively compete with rivals staking their future on electric and driverless vehicles. The OEM has separately begun testing driverless cars at a site in the West Midlands, and plans to operate a fleet of more than 100 vehicles over the next three years.
JLR is just the latest in a string of leading names to announce a partnership with Lyft, following in the footsteps of General Motors and Google.
"We're excited to join forces with Jaguar Land Rover and InMotion," said John Zimmer, Lyft president and co-founder. "Lyft envisions a future where shared mobility will transform cities and improve people's lives."
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