DfT announces 'Drive Smarter' communications campaign
Mon 12 March 2007
View all news
The Department for Transport has launched a 'Drive Smarter' campaign which urges motorists to adopt eco-driving tips to cut down on CO2 emissions and save on fuel costs. The DfT says that if all drivers in the UK followed the Smarter Driving tips, CO2 emissions from cars could be cut by 8% and motorists would save over £2bn in fuel bills.
A new 'Act on CO2' website hosts a 'Savings Calculator' to help individuals calculate how much money they can save by Smarter Driving.
The Transport Minister Gillian Merron said: "Climate change will affect us all, but we can all do our bit to help tackle it. Little changes can make a big difference - and this campaign is all about giving drivers practical tips to help them make that real difference. Put quite simply, the way we drive can help to reduce our impact on the environment and by using less fuel, motorists can save money too."
Environment Secretary David Miliband said: "I welcome this campaign to encourage people to cut their CO2 emissions from cars. The new cross-government 'Act on CO2' brand will inspire people to reduce their CO2 emissions, and we will be rolling the campaign out in the spring to enable individuals to think about changing their behaviours to adopt a lower carbon lifestyle and help tackle climate change."
The top tips for 'Driving Smarter' are:
* Pump up to cut down on CO2 - under-inflated tyres mean more CO2 so make sure your tyres are pumped up correctly
* Don't over rev the engine - change up a gear a little earlier when you can
* Less clutter in your car means less CO2 - the less weight you carry in your car, the easier it is for your engine and the less fuel it uses
There are more tips on the Act on CO2 website (see adjacent link).
Related Links
< Back to news list