Deadline for entries to LowCVP's 'Cars NOT Carbon' marketing challenge approaches
Fri 27 April 2007
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There are just 3 weeks to go until the deadline for entries to the LowCVP's Cars NOT Carbon competition which focuses on greener motoring marketing. The announcement of the winning entries to the competition will be the centre-piece of the LowCVP's annual conference which is set to take place on 28 June in central London.
The Cars NOT Carbon competition is designed to engage marketers, students and industry stakeholders in the production of compelling creative concepts based on ‘real world’ cars and fuels and on greener travel behaviour.
The Cars NOT Carbon competition will be judged by a group of leading representatives of the advertising and communications industries, working alongside environment specialists and experts from the automotive, fuels and related industries. There is a panel of 12 judges including John Elkington, Founder and Chief Entrepreneur - Sustainability, Bruce Haines, Group CEO - Leo Burnett, Sue Adkins, Director - Business in the Community, Mark Hall, Marketing Director - Toyota and Andy Taylor, Director of Sustainability & Corporate Citizenship - Ford Europe. The competition adjudicator is Andrew Davis, Director of the Environmental Transport Association.
Marketing communications agencies nationwide and students on relevant educational courses are invited to produce creative ways of communicating greener motoring messages with submissions made across marketing disciplines and media channels. The campaigns will be judged on their originality and creative content as well as on the potential effectiveness of their message. It is hoped that the competition will lead to the production of fresh ideas and persuasive communication around the issue of sustainable mobility in the road transport sector.
For more information visit: http://www.lowcvp.org.uk/carsnotcarbon/ or follow the adjacent link.
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